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RUE MADAME RE-OPENS ITS STORE IN IFC MALL
WITH A NEW PARISIAN INSPIRED ATMOSPHERE
#ruemadameworld @ruemadameworld


 Hong Kong, 28th March 2023 – Rue Madame has re-opened its newly refurbished store at ifc mall with an authentic Parisian inspired ambience. The new look transforms the store into a warm welcoming environment for customers this spring.

The facade is made up of an asymmetric color combination of green, pink and beige.  These color tones have played a twist in the store design from the fitting room to the decorating pillar evoking a strong cozy touch.  Strolling into the store, the eye-catching lightbox features the iconic rooftop that cultivates an authentic Parisian shopping experience, creating an atmosphere where completing your shopping bucket list is a breeze!  The open design of the store showcases at a glance a wide selection of over 100 lifestyle and fashion labels. No matter it’s for your own #OOTD, gifting or enhancing your home.  In the store, you’d find a heap of products from various categories ranging from a full wardrobe like shoes, jewelries, dresses to home decors like Fragonard diffusers and fragrances, Labogie candles and Octaevo paper-made vase.  What’s more? Rue Madame is offering exclusive fashion labels such as Kori, Farm Rio and shoes brands like Brador, Mapache and more.
In honor of the store re-opening, a new icon has been specially created by creative Ms Emma Lauren. The illustrated flower motif has been inspired by the word ‘bienveillance’, the French word for kindness and warmth. “I wanted to create a visual which conveys a feeling of kindness, warmth and is positive to everyone regardless of their language background.” 
 
'Be Kind’ has been an ongoing spirit of Rue Madame. It explains why Rue Madame has been focusing more on their journey to a kinder and greener future and introducing a range of sustainable and eco-friendly fashion and accessories labels to Hong Kong.

Besides, celebrating the store’s brand new look, we’re thrilled to present a limited edition Rue Madame X American Vintage Bienveillance sweatshirt. Made from American Vintage’s signature ultra soft fabrics, each sweatshirt features a hand drawn flower emblazoned with the word ‘bienveillance’.  

 

Available in four colors: orange, baby blue, olive green and light grey
Retail Price: HKD1,290

 

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