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Our Story


The craft of the shopkeeper is something that is deep rooted in Ariane’s DNA. Ariane’s childhood was spent in her father’s fabric shop “Rodin” nestled in the heart of Paris, in the prestigious Avenue des Champs Elysees. This Parisian institution was founded in 1950 by her grandfather, who was famous for offering the widest range of innovative products from opulent one of a kind fabrics crafted in Italy, to the newest prints designed  and sourced from across the globe.Growing up amongst the rolls of brocade and silks, her favourite childhood memories were those spent sitting with her father to make the product selections and then seeing the fashionable women's excitement on discovering the latest trends.
When Ariane first arrived to Hong Kong, she immediately fell in love with the city and it’s unique and vibrant energy. She was quickly dismayed however to discover a distinct lack of choices available for good quality, stylish  women’s fashion. There was fast fashion, which she could not relate to and luxury brands, which were not accessible to everyone or appropriate for everyday wear. Where was the shop for the stylish and independent woman?
It was this need that inspired Ariane to create a place of her own for the modern woman, a haven, where the shopkeeper became a friend and confidant to her customers. A boutique with a vast and eclectic curation of the best brands where the clothes were of beautiful quality, affordable price-point and designed to be enjoyed and appreciated for years to come, in a warm and approachable environment-and so rue Madame was born!
Since the opening of the first store in Lee Gardens rue Madame has gone from strength to strength. Currently boasting a total of five stores located throughout Hong Kong, two in Singapore and a web-store with customers across the globe, and with sights set on further expansion, Ariane has turned a childhood dream into a thriving and successful business.
Ariane's future goals and dreams for the boutique include- making rue Madame even more greener and eco friendly, discovering and bringing even more innovative and new brands to Asia and bringing the rue Madame warm service and curated product range to an even wider audience, with the foremost goal to always to make people happy and to always be searching for that perfect piece for her next customer.
In 2022, Rue Madame partnered with the only e-fashion outlet in town - TheEastlet for the Fall/Winter flash sale.

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