Privacy Policy

Respecting and protecting our customers’ privacy and personal data is important to Rue Madame Web limited and its related companies (collectively, “we” or “us”). This Privacy Policy will help you understand how we collect, use and safeguard your personal data in our interactions with you.

Throughout this Privacy Policy, the term "personal data" means any data relating directly or indirectly to you, from which it is practicable for your identity to be directly or indirectly ascertained, and in a form in which access to or processing of the data is practicable.

By visiting any websites owned and operated by us (i.e. www.ruemadame.com, our “Site”) or providing us with your personal data via other means (including via our physical stores or telephone enquiries number, or via your application for or use of our services, such as our Privilege Cards or Private Sales), you agree that we will collect, use and store your personal data in accordance with this Privacy Policy, as amended from time to time. This Privacy Policy is incorporated into and forms part of our Terms of Service.

We regularly review this Privacy Policy and may from time to time revise it by updating this page. By continuing to use our services after any amendments to this Privacy Policy, you are agreeing to this Privacy Policy as revised, so please do visit this page periodically for updates.

COLLECTION OF YOUR PERSONAL DATA

Different levels of your personal data may be collected by us, both on our Site and at our physical stores (including our boutiques):

If you are not a registered user, you will be browsing our Site as a guest. We will not collect or use any personal data from you (except when you choose to place an order with us as a guest) but you may not be able to use all the services and features that we offer to registered users.
You will need to input certain personal data when registering with us on our Site, in order to receive various features and services that we offer to our registered users, such as email updates, responses to your queries, and to participate in our private sales.
You can place an order with us as a guest or as a registered user on our Site. In both cases, we will only collect information necessary to fulfil the relevant order (such as your name, contact details and payment/credit card information) If, however, you log in using our social media feature then will we also collect information relating to your interests, circle of friends and followers if you agree to share this information with us to use the features provided.
You may from time to time provide us with your personal data at our physical stores, via your applications for or use of various services that we provide. For instance, you may be required to provide us with your personal data when you apply for or use our Privilege Card; to purchase from us or make enquiries at our stores or over the telephone; to use our concierge services; to provide feedback to us (such as via a survey); or to participate in our promotions and events (such as Private Sales).
You can also log into our Site using sign in services that bridge your social media log in information with our Site. These services will authenticate your identity and provide you with the option to share certain personal data with us such as your name and email address, to pre-populate the sign up form for our Site. These services give you the option to post information about your activities on the Site via your profile page to share with others within your personal network.
You may also use other social media features, widgets and/or interactive mini programs that run on our Site. These features are small content modules that may collect personal data including your IP address, the page you are viewing on our Site or set a cookie to enable the feature to function properly. These social media features are either hosted by us or by a third party on our Site. If a feature is provided by a third party, the use of your personal data will be governed by the privacy policy of that third party. Please review these third party privacy policies.

USE OF YOUR PERSONAL DATA

We use the personal data you provide to us for the following purposes (and any purposes directly related to these purposes) (collectively, the “Purposes”):

To provide our services to you (including assessing any application for and administration of such services). This includes responding to any questions you may have, providing you with recommendations on products in our stores or on our Site, maintaining your shopping cart on our Site, assessing your applications with us for any of our services, providing our Privilege Card to you, allowing you to participate in our events and promotions when you so wish, and fulfilling any orders you may make with us (including verification and security checks of your details, and processing of your payments).
To provide you with direct marketing communications, in accordance with the “Marketing Communications” section below.
Matching your personal data with information you provided to us via other means.
To analyse trends, usage and shopping behaviour with us (whether on an individualized or aggregated basis), which helps us better understand how you and our collective customer base access and use our Site and services, for the purposes of improving our services and to respond to customer desires and preferences. For these purposes, we will use personal data about your gender, age, interests, geographical location, Site usage, shopping behaviour and other personal data.

OTHER POINTS OF NOTE REGARDING YOUR PERSONAL DATA

Please also note that:

We may transfer, use and store your personal data outside of Hong Kong, for the Purposes and in accordance with this Privacy Policy.
If you do not provide your personal data to us, we may not be able to provide all of our services and features to you.
Subject to, or where otherwise required by law or permitted by law to protect our interests, we will (a) only retain your personal data for as long as it is necessary to fulfil the Purposes, and (b) erase any of your personal data that we have stored as soon as reasonably practicable, if you choose to delete your account with us (c) procure that data held by a third party if you choose to delete your account with us or terminate use of social media features
You may from time to time provide us with various third parties’ personal data (for instance, in relation to their receipt of benefits or Merchandise from us). You agree that you have procured the relevant third party’s consent to provide us with their personal data (to be collected, used and stored in accordance with this Privacy Policy) prior to such provision by you.

Separately, we may collect certain other data from you on our Site:

We automatically collect data relating to your online session to provide our services to you, to gather statistical information on our server’s usage and to help us better meet your demands and expectations. This may include but is not limited to your browser type and version, your operating system and your IP address and/or domain name.
We also use functionality that sets a unique identifier to track your use of our Site across multiple devices so that your sessions are reported on our system as a single user rather than as multiple users.
If you are browsing our Site (whether as a guest or as a registered user), it may place a cookie on your computer that identifies your computer to us and allows us to personalise your shopping experience and provide you with various services (such as maintaining the content of your shopping cart). Cookies are small information files stored on your hard drive and are automatically accepted by most browsers. It does not allow us to access the rest of your computer or your personal data. Please change your browser’s settings if you do not wish to accept cookies. Please note that you may not be able to use all features and services offered on our Site if your browser does not accept cookies.

MARKETING COMMUNICATIONS

You agree that we may use the personal data you provide to us to offer direct marketing communications to you from time to time, in accordance with the below provisions and the remainder of this Privacy Policy:

We may market to you our goods and services, and the goods and services of: (a) our related companies (including our affiliate and subsidiary companies), (b) joint venture partners, and (c) other third party providers. Such marketing communications may be in various forms, including advertisements, special events notifications or newsletters, and delivered via various methods in accordance with the personal data that you provide to us, such as by email, SMS, smartphone app push notifications, notifications on your social media pages, in –app messaging or postal mail.
Such marketing communications may market or offer products or services (including special events and promotions) in the following categories: Dining, food and beverages, sports, music, film, television and other entertainment, clothing and accessories, jewellery, luggage and bags, cosmetics, personal health and hygiene, electronics, home furnishings, and housewares, automobiles, transport and travel, hotels, financial services, loyalty and reward programs, media services, entertainment services, social networking services, payment services, on-line advertising services, other e-commerce, information and communications and services, concierge services, and other products and services that we think may be relevant to you based on information you provide to us (for instance, via your participation in our surveys).

You may partially or entirely opt-out of receiving such direct marketing communications at any time by: (a) amending your preferences in accordance with “How to check and update your personal data” section below, (b) contacting our Privacy Officer at customercare@ruemadame.com

Or mailing to;

Rue Madame Web Limited,
Unit 1003-05, 10/F, Seaview Commercial Building,
21 Connaught Road West, Sheung Wan,
HONG KONG.

SECURITY AND PROTECTION OF YOUR INFORMATION

We protect the personal data that you provide to us by reasonable physical, electronic and managerial measures. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times.

To protect your personal data while you are on our Site, we will encrypt any personal data you transmit to us via our Site using Secure Socket Layer (SSL) — an industry standard for encryption over the Internet.

If you are a registered user on our Site, you may decide to store your credit card details with us to make your shopping faster and simpler. Once saved, only your last four digits will be displayed, so that you know which credit card you are using. You will need to re-enter your credit card details if you decide to ship an order to a new shipping address. This is to protect your details and to guarantee that your credit card is only used for shipping addresses that you have approved. We will not transfer your credit card details to any third parties except with your prior consent.

Nothing in this Privacy Policy shall limit any of your rights to the extent such rights cannot be limited by law.

DISCLOSURE OF YOUR PERSONAL INFORMATION

Your personal data held by us will be kept confidential, except we may disclose your personal data to the following parties (who may be located, and use your personal data, outside of Hong Kong):

Any: (a) of our related companies (including our affiliate and subsidiary companies), or (b) person or company (including third party agent or sub-contractor) who is acting for, on behalf of or jointly with us; (c) any service provider of features on our Site; in all cases to fulfil any of the Purposes, provided that such parties are subject to confidentiality and privacy obligations that are materially equivalent to those set out in this Privacy Policy
Any financial institutions, charge or credit card issuing companies, credit information or reference bureaus, or collection agencies where necessary to establish and support the payment of any products and services being requested by you; and
Any financial institutions, charge or credit card issuing companies, credit information or reference bureaus, or collection agencies where necessary to establish and support the payment of any products and services being requested by you; and

We do not provide your personal data to any other third parties unless your prior express consent is obtained. We may transfer anonymous and aggregated data to third parties from time to time, which may include your personal data in an anonymous format and which does not allow the third parties to identify you in any way other than on our own Site.

This Privacy Policy applies to us and our Site, but not to any other third parties (including any websites maintained by third parties). Please check and read such third party’s privacy policy before submitting any of your personal data to such third parties (whether via our Site or not). We do not accept any responsibility or liability for any use or breach of your personal data by such third parties.

HOW TO CHECK AND UPDATE YOUR INFORMATION

You may wish to access, verify or update any of your personal data that we hold. You can do so by: (a) contacting our Privacy Officer (at the details as set out at “Our Contact Details” section below), or (b) completing “Customer Information Renewal Form” at one of our stores.

CHILDREN

We do not use our Site to knowingly solicit any personal data or other information from any persons under the age of 18. If you are under 18, by visiting our Site you agree that you have informed your parents and guardians about the Privacy Policy prior to such registration or use, and they have approved of such registration or use by you on the terms of the Privacy Policy.

OUR CONTACT DETAILS

If you wish to contact us regarding this Privacy Policy (including in relation to any of your rights under this Privacy Policy or any other questions you may have), please contact our Privacy Officer at:

customercare@ruemadame.com
Rue Madame Web Limited
Unit 1003-05, 10/F, Seaview Commercial Building

21 Connaught Road West, Sheung Wan
Hong Kong
Tel: +852 2187 2710