Full Price items

There is a quiet pleasure in shopping without compromise, and it is for this discerning clientele that our full-price edit exists. This is not a section for the impatient or the indecisive; it is a considered collection for those who understand that true value lies not in a markdown, but in the enduring integrity of a garment’s construction, the provenance of its fibre, and the timelessness of its silhouette. Here, you will find 3,171 pieces that have earned their place on the rail through merit alone—each one a deliberate investment in a wardrobe that speaks to personal style rather than seasonal noise. It is for the woman who would rather own one perfect linen shirt from SESSUN than five fleeting fast-fashion copies, and for the man who recognises the quiet luxury of a BENSIMON canvas sneaker, knowing its simplicity will outlast every trend.

Within this curated space, you will discover the foundational pillars of a modern, effortless wardrobe. From VEJA, you will find the iconic minimalist trainers—clean, uncluttered, and crafted with a conscience—that anchor everything from tailored trousers to weekend denim. Rue Madame’s own label offers a Parisian-infused take on the everyday, with fluid blouses and impeccably cut trousers that move with you from morning meetings to evening aperitifs. The JACKSONS brings its heritage of British craftsmanship to the fore with knitwear that feels like a familiar embrace, while JONAK presents footwear that bridges the gap between polished and practical, with its signature ankle boots and loafers in supple, hard-wearing leathers. For the home and the senses, FRAGONARD’s fragrances and soaps add a layer of olfactory indulgence, and MABE contributes its sculptural, artisanal jewellery—pieces that are less accessories and more wearable art. XIRENA’s swimwear and resort wear, meanwhile, inject a dose of sun-drenched Californian ease, perfect for layering under a blazer or wearing alone on a tropical escape.

The fabrics you will encounter here are chosen with an almost obsessive attention to feel and longevity. Expect the crisp, breathable hand of organic cotton from VEJA’s collaborative projects, the slubby texture of natural linen from SESSUN that softens beautifully with every wash, and the dense, warm merino and cashmere blends from The Jacksons that provide insulation without weight. Cuts are designed to flatter without clinging, favouring a relaxed, slightly oversized drape that skims the body rather than restricting it. You will find high-rise trousers with a gentle taper, shirts with a perfect roll-neck collar, and dresses that cinch at the waist or fall in a straight, column-like line. Nothing here is overly constructed or stiff; every piece has been selected for its ability to be dressed up or down, to be thrown on with ease, and to layer seamlessly with the rest of your existing wardrobe.

To style this edit is to embrace a philosophy of understated sophistication. Pair a pair of VEJA’s white leather sneakers with a flowing XIRENA maxi dress for an afternoon of gallery hopping, or swap them for JONAK’s suede ankle boots to ground a tailored suit from Rue Madame. The beauty of these pieces lies in their versatility: a crisp white shirt from SESSUN can be worn buttoned to the collar under a fine-gauge knit from The Jacksons for a crisp autumn day, or left open over a swimsuit from XIRENA as you transition from beach to bar. MABE’s sculptural earrings add the finishing point of interest to an otherwise monochrome outfit, while a spritz of Fragonard’s eau de toilette becomes your invisible signature. There is no need for excessive accessorising; the confidence comes from knowing your foundation is flawless.

This collection is not confined to a single season; it is designed to carry you through the Hong Kong year and beyond. The lightweight linens and cottons are perfect for the humid months of May through September, offering breathability and ease. As the air cools in October and November, layer the knitwear and add the leather boots, and when the brief winter arrives, these pieces form the perfect base for heavier outerwear. Even during the unpredictable transitional weeks, the versatility of these items means you are always appropriately dressed, whether the air conditioning is blasting or the sun is high. This is a wardrobe for the long term—a carefully assembled selection of pieces that will remain relevant, beautiful, and functional for years to come, proving that paying full price is not an expense, but the ultimate act of self-respect.