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ifc Mall - Rue Madame

Our IFC store holds a special place in Ariane’s heart, her goal was to make an approachable friendly boutique with great products and exceptional service. Her focus has always been on the happiness of the customer rather than numbers or creating a brand, however here is her store neighbouring big luxury brands, the achievement is a testimony of her customers happiness.   

Nestled in the hub of the financial district, rue Madame IFC is a cozy oasis from the hustle and bustle. Although the shop is smaller than our flagship it is a veritable treasure trove and packed to the rafters with gorgeous pieces waiting to be discovered. Here you will find ladders stretching endlessly towards the ceiling laden with sweaters, bags and tee shirts, look down and you will see the iconic Bensimon shoes in every possible colour imaginable. 

The back wall features artwork hand painted by artist Charlotte Mann. The renowned artist has been alongside rue Madame since the beginning, creating the iconic bicycle girl who is synonymous with the rue Madame name. Charlotte flew from London to create this commissioned work 

“We want our customers to discover something different every time they visit a rue Madame store whether they come once a month or multiple times in a week” Says founder says Ariane Zagury.

Each changing room features a different unique wallpaper sourced in Paris hand chosen by founder Ariane complimented by a unique mirror and vintage furniture, really making it feel as though you have stepped out of Hong Kong and into a boutique in one of the cobblestone side streets of Paris. As one of our busiest stores it is the best place to come for all the newest arrivals. Pop by after work to discover your new favourite outfit!

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