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K11 Musea - Rue Madame

When Ariane first visited the K11 Musea Shopping mall, she knew immediately she needed to open a store here. Located in Tsim Sha Tsui the mall is architecturally acclaimed and the first of its kind in the world. Built on a philosophy that culture, entertainment and living revolves around art, this is an ideology that to her felt immediately very Parisian, but executed in a uniquely Hong Kong way.

The K11 store combines clean modernity with timeless vintage charm. The white walls and floor of the store, like an art gallery highlight the tantalising colours and prints of the new arrivals that hang from the industrial metal racks lining the walls of the shop. The velvet curtain changing rooms located in the back of the room are accompanied by a luxuriously padded chaise seating and an expansive vintage Persian rug. The overall feeling is that of a contemporary art gallery meets Parisian bohemian home, and has become a place where customers will spend afternoons leisurely trying on the new arrivals and catching up with shop staff and discussing everything from the latest trends to where to have lunch after.

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