RUE MADAME
A whispered secret on the lips of Parisian elegance. More than a boutique, it is a curated edit of life’s finest moments.
Our boutique is an intimate atelier of style, where the spirit of Saint-Germain-des-Prés meets a global sensibility. We are the careful selectors, the attentive editors, bringing you a harmonious blend of emerging designers, iconic labels, and artisanal treasures.
Parisian Boutique
Imagine your favourite arrondissement, captured in a space.
THE SPRING AWAKENING
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Jacket Serena Dark-Grey-Light-Pink
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Tshirt Messenger Top Navy-Cream-Polka-Dot
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Skirt High K081b435pd Navy-Cream-Polka-Dot
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FOUNDER
ARIANE
The journey of Rue Madame began in Paris and found its home in Hong Kong. Founder Ariane grew up in a legendary family fabric house on the Champs-Élysées, surrounded by beautiful textiles and learning the art of curation firsthand. Moving to Hong Kong, she saw a gap for stylish, high-quality, and accessible womenswear, which inspired her to create a new kind of boutique: a warm, personal space dedicated to the independent woman.
Rue Madame: A Love Letter to Paris
Born from a desire to capture the effortless spirit of the French capital, Rue Madame is more than a boutique—it is a curated journey. We believe that true style isn't about following trends, but about the "Art of the Mix": finding the harmony between a vintage-inspired blouse and a modern pair of denim.
Every fortnight, we turn the corner into a new favorite arrondissement to bring you a hand-picked collection of "trésors" from our favorite designers. We are your personal guide to the Parisian wardrobe—uncomplicated, artistic, and eternally chic.
Welcome to our Rue.
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Denim Shirt 4eva02-v09417 Chambray
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The "Rue" - A Street, a Story, a Sense of Place.
Rue Madame is not just a name; it is an invitation to walk through the quiet, storied streets of the 6th Arrondissement. Our journey began with a simple mission: to capture the effortless elegance of the Parisian woman and bring her world to yours. We see the boutique as a living space—a curated corner where the spirit of Paris is woven into every rack and every fold.
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The "Art of the Mix" - The Poetry of the Unexpected
We believe that true style is a dialogue between opposites. It is the "Art of the Mix"—where a structured, masculine blazer meets the fluid grace of a silk slip dress, and where heritage craftsmanship meets a modern, rebellious edge. At Rue Madame, we don't follow trends; we curate silhouettes. We provide the brushstrokes, but you create the masterpiece.
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The "Trésors" - Hand-Picked, Weekly
Our boutique is a revolving gallery of "trésors." Every week, we refresh our space with new arrivals from designers who share our obsession with detail and quality. From hidden gems in Le Marais to the established icons of Saint-Germain, our curation is a personal guide to the best of French style—carefully selected, thoughtfully presented, and delivered with a touch of Parisian je ne sais quoi.
It’s a place to wander, to touch, to be inspired—a true Parisian address for those who seek meaning beyond the mainstream.
PARISIAN CHIC
WEEKLY NEW DROPS
Explore, discover, and find your delightful surprise at Rue Madame.
BEGIN YOUR UNFINDING
UNIQUE | NICHE
BRANDS
From the world's hidden ateliers: 100+ singular finds.
DISCOVER THE UNIQUE
FASHION RENDEZ-BOUS
Being effortlessly chic seems to be something all French women posses naturally, but trust us, you don’t need to be French to pull it off, you just need a fashion rendez-vous at Rue Madame.
VISIT RUE MADAME
In Paris, a shirt is never just a piece of clothing—it is the opening brushstroke of a silhouette. This curation celebrates the "Art of the Mix," where the structured meets the fluid, and the masculine meets the feminine.
The Architecture of the Stride
If the top is the brushstroke, the bottom is the canvas. The Parisian aesthetic is built upon the perfect line—a balance between the relaxed drape of a fluid silhouette and the structured soul of classic tailoring. From the paved streets of the 1st Arrondissement to a quiet corner in a neighborhood café, these are the pieces that ground your style and define your stride.
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TRESSESale
Jeans Palana Blue-Denim
Regular price HK$1,245Regular priceHK$2,490Sale price HK$1,245Sale
The One-Piece Poem
A dress in Paris is an exercise in freedom. It is the art of being "fully dressed" in a single gesture. These pieces are designed to transition as the day unfolds, capturing a sense of poetic ease that feels as right in a hidden courtyard as it does under the glow of a bistro’s evening light. It is the art of elegance, simplified into a single silhouette.
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Dress Elisabeth Dress Bluebell-Stripes
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The Golden Punctuation
In a world of understated style, jewelry is the light that catches the eye. It is the subtle punctuation mark at the end of a fashion statement. We view these pieces as modern artifacts—sculptural forms and delicate lines that add a layer of personal history to the "Art of the Mix." Whether worn as a singular focal point or layered with intentional spontaneity, these accents are the light-catching details that transform a look into a signature.
The Curated Companion
A Parisian bag is never just an accessory; it is a trusted companion for a life lived in motion. Designed to carry your world with a sense of curated grace, our selection balances architectural shapes with timeless character. These are the pieces that bridge the gap between utility and art—the final note in your stylistic composition that ensures you are prepared for wherever the city’s winding streets might lead.
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Shoulder Bag 1hvd33-v40813 Havane
Regular price HK$5,590Regular priceSale price HK$5,590 -
Shoulder Bag 1hvd33-v40907 Havane
Regular price HK$4,590Regular priceSale price HK$4,590 -
Beach Bag 3eve60-v40468 Sable-Noir
Regular price HK$3,990Regular priceSale price HK$3,990 -
Shoulder Bag Timmy Shoulder Multi-Bayadere-Str
Regular price HK$3,590Regular priceSale price HK$3,590 -
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