RUE MADAME

A whispered secret on the lips of Parisian elegance. More than a boutique, it is a curated edit of life’s finest moments.

Our boutique is an intimate atelier of style, where the spirit of Saint-Germain-des-Prés meets a global sensibility. We are the careful selectors, the attentive editors, bringing you a harmonious blend of emerging designers, iconic labels, and artisanal treasures.

FOUNDER

ARIANE

The journey of Rue Madame began in Paris and found its home in Hong Kong. Founder Ariane grew up in a legendary family fabric house on the Champs-Élysées, surrounded by beautiful textiles and learning the art of curation firsthand. Moving to Hong Kong, she saw a gap for stylish, high-quality, and accessible womenswear, which inspired her to create a new kind of boutique: a warm, personal space dedicated to the independent woman.

MORE ABOUT RUE MADAME

Rue Madame: A Love Letter to Paris

Born from a desire to capture the effortless spirit of the French capital, Rue Madame is more than a boutique—it is a curated journey. We believe that true style isn't about following trends, but about the "Art of the Mix": finding the harmony between a vintage-inspired blouse and a modern pair of denim.

Every fortnight, we turn the corner into a new favorite arrondissement to bring you a hand-picked collection of "trésors" from our favorite designers. We are your personal guide to the Parisian wardrobe—uncomplicated, artistic, and eternally chic.

Welcome to our Rue.

  • The "Rue" - A Street, a Story, a Sense of Place.

    Rue Madame is not just a name; it is an invitation to walk through the quiet, storied streets of the 6th Arrondissement. Our journey began with a simple mission: to capture the effortless elegance of the Parisian woman and bring her world to yours. We see the boutique as a living space—a curated corner where the spirit of Paris is woven into every rack and every fold.

  • The "Art of the Mix" - The Poetry of the Unexpected

    We believe that true style is a dialogue between opposites. It is the "Art of the Mix"—where a structured, masculine blazer meets the fluid grace of a silk slip dress, and where heritage craftsmanship meets a modern, rebellious edge. At Rue Madame, we don't follow trends; we curate silhouettes. We provide the brushstrokes, but you create the masterpiece.

  • The "Trésors" - Hand-Picked, Weekly

    Our boutique is a revolving gallery of "trésors." Every week, we refresh our space with new arrivals from designers who share our obsession with detail and quality. From hidden gems in Le Marais to the established icons of Saint-Germain, our curation is a personal guide to the best of French style—carefully selected, thoughtfully presented, and delivered with a touch of Parisian je ne sais quoi.

It’s a place to wander, to touch, to be inspired—a true Parisian address for those who seek meaning beyond the mainstream.