Created by brothers Serge Bensimon and Yves Bensimon in 1980, Bensimon is a visionary brand which turns the traditional fashion and design codes upside down. By transforming military surplus gear and vintage clothing, Bensimon really became iconic with Bensimon's tennis shoes and sneakers. "La basket bensimon" is 100% natural, made of fabric and rubber and easy to maintain since Bensimon's shoes can be machine wash.