Fresh brands we love

There is a particular thrill in discovering a label before the crowd does, and this corner of Rue Madame is devoted entirely to that sensation. This is not a seasonal edit or a trend report; it is a living, breathing introduction to the houses we have fallen for and cannot stop talking about. It is for the woman who has mastered the classics but craves a new silhouette, a fresh print, or a singular detail that will make her outfit feel entirely her own. She is curious, confident, and knows that true style is built not on volume, but on the joy of finding something with a point of view. Here, across the 623 pieces we have curated, you will not find noise, but rather a considered conversation between two distinct voices—each one offering a different answer to the same question: what do you want to wear next?

From Des Petits Hauts, expect a study in French nonchalance, where the everyday is elevated through impeccable shirting and soft, fluid knits. These are the pieces that become the backbone of a wardrobe: a blouse with a delicate puff sleeve, a cardigan with a subtle vintage mood, a dress that skims rather than clings. The cuts are forgiving, the proportions generous in all the right places, and the fabrics—crisp cottons, airy linens, and brushed blends—are chosen for how they feel against the skin from morning to night. Sessun, on the other hand, brings a more nomadic, artisanal spirit, with its washed-out hues, hand-finished textures, and a certain bohemian polish that never tips into costume. Here you will find asymmetric hems, raw edges, and a palette drawn from sun-bleached landscapes and faded ceramics. Together, they create a wardrobe that is at once grounded and dreamy, practical and poetic.

The true beauty of this selection lies in its versatility. A Sessun tunic in a stone-washed indigo can be worn loose over tailored trousers for a gallery opening, or cinched with a belt and paired with espadrilles for a long lunch. A Des Petits Hauts poplin shirt, with its slightly oversized collar, works just as well tucked into high-waisted denim as it does thrown over a slip dress for an evening that demands a little more ease. These are not pieces that require a specific occasion; they create the occasion. Because the fabrics are natural and the cuts are relaxed, they layer effortlessly—a fine-gauge knit over a linen tee, a longline vest over a flowing dress—making them ideal for the unpredictable rhythm of Hong Kong’s air-conditioned interiors and humid streets. You can build an entire week’s worth of outfits from a handful of these pieces, and each time, they will look different because you will wear them differently.

In terms of the calendar, this is a year-round edit, but it truly sings in the transitional months. The light layers and breathable weaves are perfect for the long, balmy autumn and the mild stretches of winter when a single jacket is all you need. As spring arrives, the washed colours and fluid shapes feel like a natural evolution from heavier winter dressing, while in the height of summer, the loose cuts and natural fibres become your best defence against the heat without sacrificing an ounce of style. These are the clothes you reach for when you want to feel like yourself, not a version dictated by the season. They move with you, from a morning meeting to a weekend hike to an impromptu dinner on a rooftop, and they only get better with age, softening and fading into pieces that feel truly yours.

What we love most about these two houses is their shared commitment to a slower, more thoughtful kind of fashion. There is no shouting here, no logos, no need to prove anything. Instead, there is an invitation to slow down, to feel the fabric, to consider the cut, and to choose pieces that will remain relevant long after the trends have turned. This is a wardrobe for the woman who knows that true luxury is not about how much you own, but about how much you love what you wear. So take your time here. Let your hands do the thinking. And when you find that one piece—the dress with the perfect drape, the shirt with the unexpected seam—you will understand exactly why we had to share it with you.