Iro

IRO is a Paris based fashion brand founded by Laurent and Arik Bitton - both come from the music industry. Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant, easy chic style. Actress Kate Hudson, Hilary Duff and American supermodels Gigi Hadid were spotted wearing IRO.