Back in 2011, Guillaume Gibault shared this crazy thought with a friend over coffee in Paris. He bet that he could create an inspirational brand from making beautiful products, entirely Made in France. A few months later, the briefs he dreamt up on that fine evening saw the light of day for the first time in a small workshop on the banks of the River Drome in the Dordogne. They were magnificent, and befitting of the 60 years’ worth of traditional savoir-faire and craftsmanship that had gone into their creation. In September 2011, the first 600 precious Slips were launched on www.leslipfrancais.fr. Never would all have imagined that Le Slip Francais would one day become known as the underwear capital of France!