Yatay was born in 2018, after 2 years of R&D aimed at merging the best Made-in-Italy quality with the most advanced green fashion technology and to create a timeless, comfortable and sustainable sneaker. The highest palm tree from the Butia Yatay family is the inspiration for the brand's name. Environmentally conscious and with a green soul, the mission of Yatay is to prove that uncompromised quality can be achieved without sacrificing sustainability. The R&D effort is ongoing, always looking for new solutions to improve our sustainability profile at no cost in terms of look and comfort. Yatay sneakers are PETA-approved and for each pair sold a tree is planted. Our green efforts involve the company in its totality